Lara Fisher
I’m a Business Architecture Manager on the Adobe Team at Accenture. For the last two decades I have been a digital analytics professional with experience across multiple sectors. I specialize in data strategy, customer experience, and optimization. I live in southern Maryland with my husband and two pointers. In my spare time, I enjoy old movies, travel, and visiting my family in California.Read More
About Me
I bring extensive expertise across key areas of digital insights, with experience working with leading organizations in media, technology, government, non-profit, travel, pharmaceutical, and retail sectors.My focus lies in developing and executing data-driven strategies that drive impactful outcomes. I collaborate with cross-functional teams to define requirements, implement solutions, and foster continuous improvement.An active member of the digital analytics community, I mentor professionals and share insights to advance industry knowledge.Areas of Expertise:
• Digital Analytics
• Customer Experience (CX)
• Optimization
• Quantitative & Qualitative Research
• Consumer Insights
• Thought Leadership
• Business IntelligenceResearch & Analytical Tools:
• Adobe Suite (Customer Journey Analytics, Analysis Workspace, Target, etc.)
• Google Suite
• ContentSquare
• Quantum Metric
• Medallia / Decibel
• ObservePoint
• Tealium AudienceStream
• Qualtrics
• Tableau
• Looker
• Domo
• …and moreAreas of Interest:
• Digital Business Law
• AI & Machine Learning
• Data Privacy (CPRA, GDPR, etc.)
• Data Literacy
• Data StorytellingEducation:
• Master of Science in Marketing
Johns Hopkins University Carey Business School
• Master of Science in eBusiness
University of Maryland Global Campus
• Bachelor of Arts
American University