Lara Fisher
I’m a Business Architecture Manager on the Adobe Team at Accenture. At Accenture, I supervise and support teams in designing, developing, and optimizing enterprise-scale
Adobe Analytics solutions.I live in Southern Maryland with my husband and two crazy pointers. In my spare time, I enjoy old movies, travel, sports, and visiting my family in California.Read More
About Me:
Analytics executive and consulting leader with experience spearheading
enterprise-wide data strategy, digital transformation, and customer intelligence initiatives. Proven track record of successfully leveraging advanced analytics tools and technologies to uncover trends, stories, and improvement opportunities in data. A trusted advisor to Fortune 500 companies; adept at leading cross-functional teams to optimize analytics ecosystems, unlock revenue opportunities, and enhance customer experiences. Leads with drive and
purpose; aligns high-performing analytics teams toward tactical goals and strategic priorities using a mentorship-based servant leadership approach.Areas of Expertise:
• Digital Analytics
• Customer Experience (CX)
• Optimization
• Quantitative & Qualitative Research
• Consumer Insights
• Thought Leadership
• Business IntelligenceResearch & Analytical Tools:
• Adobe Suite (Customer Journey Analytics, Analysis Workspace, Target, etc.) - Certified
• Google Analytics 4 - Certified
• ContentSquare - Certified
• Quantum Metric - 3x Certified
• Medallia / Decibel
• ObservePoint
• Tealium AudienceStream
• Qualtrics
• Tableau
• Looker
• Domo
• …and moreAreas of Interest:
• Digital Business Law
• AI & Machine Learning
• Data Privacy (CPRA, GDPR, etc.)
• Data Literacy
• Data StorytellingEducation:
• M.S in Marketing / Johns Hopkins University Carey Business School
• M.S. in eBusiness / University of Maryland
• B.A. in Literature / American University